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Working on airtable.com

Are AI assistants recommending us? People keep saying they find tools through ChatGPT now.

Mostly not yet. I asked the four questions your buyers actually ask, and you came up in 1 of the 4 answers.

The one you win. "database tool that replaces a spreadsheet." You're named there, second after Notion.

The one that hurts. "best no-code database tool for a small team" is the question closest to exactly who you're for, and you're absent. It names Notion, ClickUp and Coda instead. You outrank two of those three on Google for similar searches, so this isn't about being a worse product. The assistant just isn't reading about you in the places it reads.

Why. Look at the bottom of the card: the pages these answers lean on most are Reddit threads, G2 and Product Hunt. Your competitors are all over them. You're thin on all three. The assistants mostly repeat what those pages say.

This is the part that's actually good news. It's a short, specific list, and you don't need to rank higher on Google to fix it. You need to be in the conversations these answers are built from:

  1. Answer the Reddit threads that keep getting cited for these questions. I've found three, and there are replies drafted in Opportunities.
  2. Tidy your G2 listing. It's free, it takes an afternoon, and G2 turns up in three of the four answers.
  3. Rewrite your homepage's first sentence to say plainly what you do and who for. The assistants quote first sentences a lot, and yours is currently a slogan.

Want me to start on the homepage sentence? It's the fastest of the three.

Yes. What's wrong with the current one?

Your current first sentence is "Build apps without code."

It's a good line for a human who's already interested. For an assistant trying to work out what you are, it says almost nothing specific: no category, no customer, no job. When ChatGPT describes a tool it tends to lift the first plain description it finds, and right now that isn't anywhere near the top of your homepage.

Three options, from most direct to least:

  1. "Airtable is a no-code database for teams: it looks like a spreadsheet, works like an app, and lets anyone on your team build it without a developer."
  2. "Airtable turns a messy spreadsheet into a database your whole team can use, no code needed."
  3. "The spreadsheet that grew up into a database."

I'd use #1 as the first sentence and keep "Build apps without code" as the headline above it. You lose nothing for people, and you gain a sentence an assistant can quote word for word.

Done, and I did the G2 cleanup and answered two of the Reddit threads. It's been two weeks, check again.

It worked. You went from 1 of 4 to 2 of 4.

The big one flipped. "best no-code database tool for a small team" now names you, third after Notion and ClickUp. That's the question closest to your exact customer, so it's the one I'd have picked if we could only win one. The description it uses is almost word for word your new first sentence, which is the clearest sign of what did it.

Reddit dropped out of the gaps. Two of the three threads the answers leaned on now have your replies in them, and it shows: Reddit went from being cited against you three times to once.

Still missing:

  • "how do I track projects without hiring a developer": the answers lean on monday.com's guide and a ClickUp blog post. The fix is a proper guide of your own, with real before-and-after numbers from a team that made the switch. Nobody else has those.
  • "alternative to building a custom internal tool": you're not in it, and the gap is Product Hunt, which shows up twice. The answers keep citing launches there.

One caveat, honestly: these answers change week to week, and one check is a snapshot. I'll keep asking the same four questions every week so we're watching a trend, not a single lucky answer.

Spico can make mistakes. Verify important info.