We slipped for “ai marketing tools”. What happened?

You went from #4 to #9 over eleven days.

Two things happened in that window, and only one of them is about you.

  • ad-vertly.ai and mirra.my both published a comparison page with pricing on it. Yours is a feature list, and for this query Google is now ranking pages that answer "what does it cost".
  • Your own page lost nothing on speed or links. It did not get worse; it got passed.

You lost about 2,140 impressions in that window, which at your usual click rate is roughly 90 visits.

Want me to draft the comparison page? I would use the six competitors you actually lose deals to and what each of them charges.

Yes, and put it in the repo.

Drafted and waiting in Opportunities.

It is written in your voice, from your own posts, and every price in it is quoted from the competitor's public pricing page rather than from memory.

Approve it and I will open a pull request against spico/website on a branch. Nothing goes to main without you.

Spico can make mistakes. Verify important info.