Chat

Yes, but not everywhere, so here's all of it.

The headline number. Organic clicks went from 1,240 to 1,690 over the last 21 days, compared with the 21 days before. That's +36%. Impressions are up less, about 19%, which tells you most of the gain came from ranking higher on searches you were already showing up for, not from new ones.

What did the work, fix by fix:

1. The comparison page. This is most of it. "no-code database tool" is back to #3 from the #9 it slipped to, and it's now your biggest query at 412 clicks. On its own that's roughly 280 extra clicks over the period.
2. The three rewritten meta descriptions. Click-through on /pricing went from 2.1% to 3.4% at about the same position. Same traffic shown, more of it clicking. Google has picked up two of the three; the third is still queued, which usually takes a few more days.
3. The article on flexible database software. New, and already on page two at #10.9 with 97 clicks. It won't do much until it reaches the first page, and that tends to take another 4 to 8 weeks for a new page.

What didn't move:

• The 6 pages with no H1 heading. You never approved that batch, so nothing changed there. It's the cheapest fix left on the table.
• "spreadsheet database hybrid" sits at #12.4. It hasn't changed, because nothing we shipped was aimed at it.

I'd be careful reading too much into any one week. Three weeks is enough to trust the direction, not enough to say the growth will hold at this rate.

Honestly, less than the comparison page did, and it's an estimate rather than a measurement.

Missing H1s hurt in two ways: Google has a weaker signal about what the page is about, and the page reads worse for the person who lands on it. On sites your size, fixing them usually moves a page a couple of positions for the terms it already shows up for. Across these six pages that's maybe 8 to 10% more organic clicks over the next month. I'd treat anything above that as luck.

The reason to do it anyway: it's already written, it takes you two minutes to approve, and it can't make anything worse. Here's what I'd change:

Every one describes the page in the words someone would search for, not a slogan.

Done. Pull request #14 is open on airtable/website, on its own branch, with all six headings.

Nothing is live yet. It goes out when you merge it, and I didn't touch anything else in those files: same layout, same copy, just the headings added.

I'll check these six pages again in two weeks and tell you what moved, including if the answer is "nothing much."