[ EVERYTHING IT DOES ]

One head of marketing, twelve jobs

You do not pick one and you do not schedule them. Spico decides what this week needs, does it overnight, and leaves what it found waiting for you.

Finds the work

Reddit threads

Finds people asking for what you sell

Searches real threads in your category every week, filters out the noise, and brings back the ones with an opening in them — with a reply already drafted that answers the question first.

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Buyer questions on X

The same, on X and LinkedIn

Reads what your buyers are asking in public and what has actually earned engagement in your corner of the market, so a post goes out with a shape that already worked.

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Content gaps

The questions nobody has answered well

Looks for the searches your buyers make where everything ranking is thin, out of date, or written for somebody else. That gap is the brief.

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Competitor analytics

What they changed, and what it did

Watches the competitors you actually lose deals to. Diffs their pages week to week, so when one adds a pricing table and passes you, that is a finding on your board rather than something you notice in a quarter.

Does the work

Writing

Articles built to outrank what ranks

Studies the pages already winning the search, names what they are missing, and writes the piece that fills it — cited, and in your voice rather than in ChatGPT's.

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Social posts

Drafted in your voice, never posted for you

Writes X and LinkedIn posts from your own past posts, so they sound like you. They wait for you to approve them: Spico drafts, it does not publish.

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Fixes pushed to your site

WordPress, Webflow, or a pull request

Missing titles and descriptions get written and sent where they belong. WordPress goes live, Webflow waits for your next publish, and a repo gets a branch and a pull request — never a commit to main.

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Site health

Broken links, dead pages, missing sitemap

Crawls your site the way a search engine does and finds what is quietly costing you: links that go nowhere, pages in your sitemap that do not load, a sitemap that is empty or missing.

Watches the numbers

Rankings

What you rank for, and what slipped

Reads your real Search Console data rather than a guess at it, and tells you which term moved, by how much, and who passed you.

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AI visibility

Whether ChatGPT names you at all

Asks the questions your buyers ask and checks whether you come back in the answer. When you do not, it names the sources cited instead, which is your list of places worth getting into.

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Indexing

Pages Google has not taken

Checks that the pages you published are actually in the index. A page nobody can find is the cheapest problem on this list to fix and the easiest to never notice.

The morning email

What it found overnight, before you start

One email between seven and ten your time, saying what ran, what it found and what is waiting. If there was nothing worth saying, it says that instead of padding.

Point it at your site and watch a week

Seven nights of real work before you decide anything. No card required.